Archive for January, 2010

CEAT opens office in Dubai

Thursday, January 14th, 2010

CEAT Ltd. India’s leading tyre manufacturer has opened office in Dubai. The CEAT’s foray into this market is part of the company focus on Export market. This is also driven by the huge demand for CEAT tyres in the Middle East countries. The Dubai operations will be headed by Mr. Pawan Rana.

Speaking on the occasion Mr. Sandeep Gulati, GM-Exports, CEAT Ltd, said that, “Middle East is an extremely important market for us, we are doing well in this region and also have an established network of distributors. 40% of our export sales come from Middle East” He added, “CEAT moves closer to their customers to provide better service by opening the office in Dubai.

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CEAT emerges as best employer in western region

Thursday, January 7th, 2010

Indian tyre major, Ceat Ltd has emerged as one of the best employer brand from the western region.

Awarded by the Employer Branding Institute, Australia, the company bagged seven awards from the western region for its different HR practices, a company statement said here.

The categories in which CEAT was awarded were – best HR strategy in line with business, talent management, and innovative retention strategy, continuous innovation in HR strategy in HR at work, innovation in career development, excellence in training and excellence in HR through technology.

“This award is recognition of CEAT’s contemporary and forward looking people practices. Our HR practices reflect the ethos and values of our company where we thrive to make CEAT the best workplace in the country,” CEAT’s Vice President- HR, Mr Rahul Ghatak said.

Employer branding as a concept has evolved over the last few years and is a critical pillar in an organization’s talent management strategy.

This award is conferred to individual or organization who have made a shining contribution to build their brand through innovative and cutting edge initiatives with a view to contribute to the business and move HR from the background to the boardroom.

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Mr. Anant Goenka joins CEAT as Dy. Managing Director

Thursday, January 7th, 2010

Anant Goenka, son of RPG Group Chairman Harsh Goenka, joins CEAT as deputy managing director.

At 28, Anant is the youngest executive on the board of India’s one of the biggest tyre maker. Harsh    Goenka will still hold the record of taking over at the age of 24 as managing director of the company, 26 years ago.

Anant’s aim would be to execute the objectives set by the company — increase pace of growth in rural India, raise international footprint and oversee the Rs 600-crore investment plan at Halol plant.

Anant was with Ceat as speciality tyre business head. In July 2007, he joined KEC International as vice president (corporate) and was in charge of telecom business, business development in North America and integrated planning and monitoring of transmission and distribution business. He later became executive director.

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How To Judge The Tyre Quality?

Monday, January 4th, 2010

The heat of recent recession period is still being felt by many like me and you. The advice of the car mechanic to change the tyres comes as a blow for many of us despite of knowing the importance of having good tyres in the car. Sometimes these opinions are found biased because of many reasons. Here are some tips to judge the quality of the tyres from Technical Adviser (CEAT Tyres).

Every tyre bears four wear markers around the circumference. When you notice flush wear marker, it means that your tyre has 1.6mm or less of tread left. This is the time you must change the tyre. Tyres can wear unevenly so check the tyre thoroughly to ensure left out tread depth. Tyres having tread depth around 2mm should be changed. Tread depth meters are made available at branded tyres outlet. Motor safety organizations recommend that tyres having tread depth of 3mm should be replaced because the current legal limit of 1.6 mm isn’t sufficient to protect drivers during adverse driving conditions. Penny test is another popular method to judge the tire quality.

Every tyre contains certain amount of moisture and oil, with the passage of time both of these get evaporated making the tyre too hard. Normally, tyres are designed for four to five years, so the use of tyre is not only the criteria to change the tyres.Physical cuts, bulge, deep marks on the sidewall and deformation are also the strong indications for the change of tyres.

If you are not confident about the condition of your tyres, you may visit CEAT like branded tyres outlets to get free quality check and unbiased opinion of experts.

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