Archive for the ‘CEAT’ Category

CEAT opens office in Dubai

Thursday, January 14th, 2010

CEAT Ltd. India’s leading tyre manufacturer has opened office in Dubai. The CEAT’s foray into this market is part of the company focus on Export market. This is also driven by the huge demand for CEAT tyres in the Middle East countries. The Dubai operations will be headed by Mr. Pawan Rana.

Speaking on the occasion Mr. Sandeep Gulati, GM-Exports, CEAT Ltd, said that, “Middle East is an extremely important market for us, we are doing well in this region and also have an established network of distributors. 40% of our export sales come from Middle East” He added, “CEAT moves closer to their customers to provide better service by opening the office in Dubai.

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CEAT emerges as best employer in western region

Thursday, January 7th, 2010

Indian tyre major, Ceat Ltd has emerged as one of the best employer brand from the western region.

Awarded by the Employer Branding Institute, Australia, the company bagged seven awards from the western region for its different HR practices, a company statement said here.

The categories in which CEAT was awarded were – best HR strategy in line with business, talent management, and innovative retention strategy, continuous innovation in HR strategy in HR at work, innovation in career development, excellence in training and excellence in HR through technology.

“This award is recognition of CEAT’s contemporary and forward looking people practices. Our HR practices reflect the ethos and values of our company where we thrive to make CEAT the best workplace in the country,” CEAT’s Vice President- HR, Mr Rahul Ghatak said.

Employer branding as a concept has evolved over the last few years and is a critical pillar in an organization’s talent management strategy.

This award is conferred to individual or organization who have made a shining contribution to build their brand through innovative and cutting edge initiatives with a view to contribute to the business and move HR from the background to the boardroom.

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Mr. Anant Goenka joins CEAT as Dy. Managing Director

Thursday, January 7th, 2010

Anant Goenka, son of RPG Group Chairman Harsh Goenka, joins CEAT as deputy managing director.

At 28, Anant is the youngest executive on the board of India’s one of the biggest tyre maker. Harsh    Goenka will still hold the record of taking over at the age of 24 as managing director of the company, 26 years ago.

Anant’s aim would be to execute the objectives set by the company — increase pace of growth in rural India, raise international footprint and oversee the Rs 600-crore investment plan at Halol plant.

Anant was with Ceat as speciality tyre business head. In July 2007, he joined KEC International as vice president (corporate) and was in charge of telecom business, business development in North America and integrated planning and monitoring of transmission and distribution business. He later became executive director.

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CEAT Tyres- A combination of Traction- Control-Confidence

Friday, November 27th, 2009

Choosing a right tyre company is one of the wisest decisions you take for your vehicle. It is a known fact that tires are the most crucial part of a vehicle. The tyres of our vehicles are an everyday object but we take them for granted. With good quality tyres, driving would be a different experience. You should take care of your car tires in order to improve the vehicle’s performance.

In case, you are planning to change your car tyres you should consider few very important aspects of tyres, i.e. tread pattern, cornering, wet and dry grip, its ability to survive on Indian roads and, most importantly, whether you are choosing the right tyre for the right application. CEAT has a full range of tyres for various vehicles from scooter to Off the road tyres and for varying applications on various terrains. The impeccable quality of these tires ensures you a safe ride always.

CEAT  Tyres Delivers a Safe and Joyous Ride

The entire team of CEAT Tyres believes that ‘Quality speaks for itself” hence, they take special measures to insure that they deploy the best processes and practices. CEAT tyres are designed and manufactured to deliver complete safety and joyous ride while offering customer exactly what they need. These tyres are the combination of Traction – Control – Confidence and can affect driving in terms of performance, grip, tyre noise and wear.

CEAT 2 wheeler tyres are best known for the Grip ensuring safest ride on the road no matter at what speed you are driving. Also, CEAT SUV tyres let a true driver in you come out and break free from the world when you travel to extreme terrains of the world.

Path-Breaking Innovation

CEAT tyres are super performing and path-breaking innovations which has obtained many international accreditation. The company has been the recipient of various awards for manufacturing a wide range of quality automobile tyres. With these tyres, you will enjoy a different driving experience.

CEAT Tyres constantly endeavors to deliver superior value to its esteemed customers and as a part of this CEAT has launched a new, interactive website to help you know just everything about the tyres which any passionate driver must know. Log on to www.ceattyres.in and stay updated about the technology in tyre world.

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CEAT Website is ready with its new domain & new look

Friday, November 27th, 2009

After six months of dedicated and sincere effort, CEAT website is now ready to drive your breath away with its new domain and excellent look.  Our team of experienced designers and engineers has been at work on this new look.

The site has been redesigned in order to serve you better and fulfill few key targets which are:-

  • Make the site easier to navigate
  • Enhanced interactivity to deal with your curiosity
  • Educating customers on various aspects of tyres
  • Locating dealer in your nearby area
  • Virtual tour of CEAT Shoppe

With CEAT website you get to choose from a wide array of tyres that suit your needs and vehicle type. You can easily find your desired product by simply browsing through this website. Strength is one of the most important attributes of CEAT tyres.

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